At Lyft, we’re on a mission to build the defining brand of our generation. We need to know whether or not the actions we take are effective and efficient in meeting our goals. Today our brand is expressed through a variety of channels: digital, radio, out of home, TV, social content, just to name a few. We are looking for someone who is energized by the challenge of measuring brand impact; someone who has experience dealing with the messiness of hard to attribute channels and understands how to structure experiments to get cleaner interpretations of the impact of our message out in the world.
This role will work very closely with senior executives, the central analytics teams, and a wide variety of marketing stakeholders to help measure, interpret, and advise on the direction of brand growth at Lyft. The ideal candidate will need to balance technical savvy, management skill, and the ability to communicate and move people to action. As an analytics leader on the marketing team, you’ll be responsible for building and promoting the analytic frameworks the Lyft marketing team uses.
If you’re sharp, highly analytical, resourceful, a great team builder, and skilled at communicating complex ideas with ease, then we’d like to talk to you.
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.