Brand Measurement Lead

  •  Facebook
  •  Mumbai, India - Gurgaon, India
  •  April 19, 2018

Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook’s APAC Marketing Science team is seeking an experienced professional to lead Brand Measurement for Facebook in India. This role would report into the Head of Measurement for India As a core responsibility, the Brand measurement Lead would partner with all the large brand advertisers in India to help them measure that value of Facebook advertising on their consumers and the effectiveness of their Facebook ad spend. Consumer behavior is rapidly changing along with rapid industry changes and as a result marketing strategies are changing. Facebook is uniquely positioned to influence the future of marketing given its reach and the capabilities of the platform. This role represents an opportunity to help shape that influence in one of the fastest growing regions in the world for Facebook. The ideal candidate must have strong communication skills, a desire to work at the forefront of advertising, and generating data-based insights, especially with brand advertisers. This role will challenge the candidate to provide strategic direction to major advertisers on their measurement efforts, work deeply with the external research industry, and industry bodies that are at the forefront of defining media and measurement standards for the country, and develop strategic insights into marketing measurement on the Facebook platform. Applicants should be comfortable in a client-facing role, quantitatively oriented with experience in analyzing datasets, focused on results, and must be extremely self-driven. This is a full time position based in our Mumbai office.

Responsibilities

  • Work closely with the top Brand advertisers in the country to help them measure the impact of Facebook advertising & marketing strategies. Build a structured Measurement Agenda that helps answer key measurement questions through well designed test and learn framework
  • Lead in-depth advertising partner/client interactions grounded in marketing analytics and measurement, leveraging a combination of internal Facebook and external data analysis tools
  • Contribute to measurement solution innovation and industry marketing efforts as required. Through education, spread awareness of good measurement practices and influence major marketers, industry bodies to adopt scientific measurement practices grounded in data
  • Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement

Minimum Qualifications

  • 8+ years of relevant experience, brand/media/marketing measurement combined with hands on data analytics experience Ideally experienced working in the Brand measurement and Consumer Research space
  • Good understanding of traditional and digital brand advertising and familiarity with marketing strategies especially in the CPG industry, including ad effectiveness measurement techniques such as survey based Brand measurement, Cross Media, Market Mix Models etc
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
  • Great communication and client-interaction skills are essential
  • Statistical analysis experience, experience in experimental design for marketing measurement
  • Familiarity with survey research methods and considerations
  • Quantitative background with strong Excel and SQL skills and the ability to analyze data sets
  • Consumer Research, Marketing Insights experiences are highly valuable
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